Habit building exercises always use brushing as an example, but how many people actually brush their teeth properly? According to surveys, the average American only brushes between 45 and 70 seconds … once a day. That's less than the two minutes that dentists recommend twice a day. Gross! Quip wants to change this with the new Quip Smart Brush, an electric toothbrush for creating habit.

The Quip Smart Brush is designed to help you build good habits better and say bad ones. Quip does this through the basic new habit building practices: reminders, guidance, and rewards. The new Quip Smart Brush attaches to your mirror like the original, but the holder can also be used as a travel bag.

The Quip Smart Brush has interchangeable heads and a Smart Motor that is connected to the brand new Quip app for iOS and Android via Bluetooth. The app lets you keep track of how thoroughly, how long and how often you brush. It learns your habits and offers you bespoke coaching and reminders to improve your oral health. The smart brush can also measure your technique and let you know if you are not brushing properly.

It has a built-in reward system that gives you points for even brushing every day, provided you achieve the set goals (two minutes, twice a day). You can also earn bonus points for completing certain challenges. The points you earn can be redeemed for rewards such as brush refills, gift cards, and more.

The Quip Smart Brush is available in three colors and materials: all black metal, all white plastic and all yellow rubber. The Quip Smart Brush starts at $ 45, but existing Quip subscribers can upgrade an existing brush with a Smart Motor for just $ 20. More than 5 million people are already using Quip, making it one of the most popular smart brushes out there.

Oral hygiene is about so much more than just having clean teeth and fresh breath. Some studies suggest that poor oral health can be linked to heart disease and other serious problems. While sparkling white teeth can help you win a date, they can also help you live longer. If you're not giving your teeth the attention they deserve, give Quip a try.

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