Prime Day begins October 13th and lasts 48 hours.

Amazon

CNET revealed the news last week, but now it's official: Amazon has announced that Prime Day will take place October 13-14.

Prime Day normally takes place in mid-July but has been postponed this year due to the COVID-19 pandemic. This year, as in 2019, the sales event for paid Prime members takes 48 hours as opposed to 36 hours.

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The July to October shift could affect Prime Day momentum. It's closer to Black Friday and Cyber ​​Monday than ever, which also means it's closer to the holiday season. What is usually an event for impulse, personal shopping could become an opportunity to stock up on gifts for the holiday season.


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Amazon Prime Day 2020: Everything You Need To Know

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Will there be ways to pick one up? Xbox Series X. or a PS5? Difficult to say when you consider pre-orders are sold out, but we hope. Worse, you could just buy another Nintendo Switch.

Amazon also tends to greatly reduce its own products and services during this period. Last week, the company hosted its annual fall product launch, unveiling a redesigned set of Echo speakers, the new Echo Show 10 smart display, and an in-home security drone called The Always ring home cam.

This time around, Amazon is trying to focus more on small businesses. It plans to spend $ 100 million on promotions aimed at sending new customers to smaller businesses, and to offer $ 10 credit to customers who spend $ 10 or more in those businesses.

"In the middle of an unprecedented year, we want to make this the most successful Prime Day ever for our small businesses, and we're excited to see Prime members around the world finding new ways to support local entrepreneurs and do a lot with everything they need and love To save money." "said Jeff Wilke, CEO of Amazon's global consumer business, in a press release." This year's Prime Day is the perfect opportunity for Prime members to do their vacation shopping early from the comfort of their home – and more time for the entire season to have their families and friends. "

Stay tuned to CNET. We'll have details on the best deals, when and where they come up.

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