Members of the National Guard outside the US Capitol after last week's violence. Google blocked political ads due to the January 6th incident.

Google blocked all political ads on its platforms after last week Violence on Capitol Hill, as already reported by Axios. It starts on Thursday and lasts at least until January 21, the day after tomorrow Inauguration by Joe Biden.

"In light of last week's events, we will be expanding our enforcement of sensitive event guidelines to temporarily pause all political ads in addition to ads referring to impeachment, inauguration or protests in the US Capitol," said an email statement the company.

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This applies to ads served through Google Ads, DV360, YouTube, and AdX Authorized Buyer. The search giant before prohibited political ads after the November election to limit the spread of misinformation, but that restriction was on canceled in December.

On Tuesday, Google owned YouTube the account of President Donald Trump blocked for at least a week, citing an "ongoing potential for violence".

Tech companies are taking steps to contain further incidents after a crowd of Trump supporters stormed the Capitol as lawmakers confirmed Biden's election victory. Twitter permanently banned Trump, while Facebook blocked indefinitely the president's account.

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